Back-to-school shopping is protracted, sales are flat. An omen for the holiday season?

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150818_EM_SchoolSavingBack-to-school shopping sales have fallen flat this summer. Retail analysts have noticed this trend building for several years as consumers have opted to spread their summer shopping season out over time. Is this trend indicative of what is to come this holiday season for retailers?

Learn more in the Orange County Register’s article featuring JLL’s Ken Shishido and Karen Raquet

Tweet this: Will flat back-to-school shopping sales spell the same for the holiday season ahead? @JLL

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